About DAY ET


It started on the move…

In 2014 a necessity was explored; a necessity and a mindset of always traveling from one destination to another, trying to optimize every part of every journey while missing simple ‘on the go’ fashionable essentials. From this mindset came the classic “DAY “ nylon bag - lightweight and practical.

A fantastic travel partner, covering many needs while complimenting every outfit and every other bag.

The name ‘DAY ET’ originates from the French word ‘et’ meaning “and, complimentary and extra”. A name that underlines the very core of the brand. The brand, DAY ET, itself was originally created to compliment the mother brand DAY Birger et Mikkelsen, but has matured over the years and was in December 2018 carved out from DAY Birger et Mikkelsen and is today a stand-alone company and brand.

DAY ET ranges accessories for everything you need for a life in constant motion; everyday bags, fashion leathers, workbags, yoga mats, travel trolleys, merino scarfs, gloves and so on. All come in various colors, structures, prints, quilts, and styles. If you are a mother, a daughter, a workout enthusiast or a globetrotter, you will always be able to find the exact design for you...and all of this started with a simple nylon bag.